corporate fundraising ideas

5 Corporate Fundraising Ideas You Should Implement Now

Feb 15, 2017 - Tami Brown, Client Solutions

Approximately $4 billion is raised through workplace giving annually. That’s a lot of money to raise, and there are a lot of different ways to make it happen. Your company may already do gift-matching, product donations, or volunteering events, but one of the best ways to engage employees and give back is to hold fundraising events to benefit a local charity. If you’re looking for high-impact events, we’ve compiled the best for you:

Raffle

What you need:

One of the easiest fundraisers you can host is a raffle; you have the potential to get everything you need donated!

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Local businesses love to get involved in charity because it’s free publicity. When hosting a raffle fundraiser, you can capitalize on that by asking them to donate prizes. If you’re lucky, you may even be able to convince a local print shop to donate the tickets.

With such a low overhead cost, the biggest lure of hosting a raffle over other types of fundraising is the potential for extremely high profits. The more prizes you can offer, the better off your fundraiser will be. Attendees will be more likely to buy tickets if they feel their chances of winning are higher. TIP: Be sure to check local laws regarding raffles!

Silent Auction

What you need:

Silent auctions are a bit more complex than raffles. You can still get all the prizes donated, but setting everything up takes a little more effort. For example, a good starting price must be established for each item. We suggest setting the price at 25%-30% of the market value.

A silent auction is a great idea for a corporation with a more serious employee base. Raffles, wine tastings, and parties can get loud and exciting, which is great—they’re just not for everyone. Silent auctions, because of their “silent” nature, tend to stay more subdued.

Wine Tasting

What you need:

Have a look at your company culture: do many of your employees enjoy wine? If so, this one is a no-brainer; it will be a piece of cake to get attendees. It’s such a popular event that you will likely even be able to pull in people outside of your supporter base to attend.

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Get sponsors to donate to bring in wine for employees to try out and purchase. A percentage of the sold bottles can go to the specified charity. You could even see if one of the sponsors is willing to donate space for the event.

Fashion Show

What you need:

If you want a really big, sensational event that appeals to a younger crowd, the fashion show fundraiser might be right for you. It will take several months of advance planning, but it could result in tons of money raised, more engaged employees, and a great PR event for your company.

One great idea (if you can get them interested) is to have your employees model the clothing. Family and friends will flock to the event to see your employees strut their stuff on the runway. This is also a great opportunity for local business that donate clothing, because they can get their items back at the end of the show.

Or, if you want to do it all at once: Gala

What you need:

A gala is easily the most complex fundraiser to throw because it comprises so many different elements. However, if pulled together correctly, it can be a big deal for your company and the community. Not only will your employees want to attend, but so will their friends and family, and many community members.

In this case, you will want your raffle or silent auction to have bigger, flashier items to help cover the cost of the additional elements. Many of these can still be donated, like food, prizes, and possibly even entertainment, but the event space and planning are still likely to cost more in the long run.

Corporate fundraising works for companies of all size and you can make it as big of an event or as small of an event as you’d like. Subscribe to our blog to get instant updates on more incredible ways for your company to make an impact!

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