Conference Schedule

Wednesday, June 26*

9:00am – 12:00pm
Optional Boot Camp Training
Introduction to CyberGrants
Grants Management 101 or Employee Giving 101

1:00pm – 5:00pm
Conference Kickoff & Afternoon Sessions

5:00pm – 7:00pm
After Hours Tour of Country Music Hall of Fame and Museum

7:00pm – 9:00pm
Welcome Reception

Thursday, June 27

8:00am – 5:00pm
All Day Conference Sessions
Including Industry Breakout Sessions

7:00pm – 10:00pm

Friday, June 28*

8:00am – 12:00pm
Half Day Sessions

Adjourn/Boxed Lunches Available

12:00pm – 2:00pm
Optional Product Training Workshops
Reporting, Disaster Relief, Volunteer Events and More!

* Executive office hours and hands on product assistance available throughout

Conference Agenda


 Industry Expert
 Client Best Practices
 CyberGrants Training

Wednesday Thursday Friday

Wednesday, June 26

9:00 – 10:30

Arrivals and Registration

Optional Boot Camp: Intro to CyberGrants

10:30 – 12:00

Employee Giving 101

Grantmaking 101

12:00 – 1:00


1:00 – 1:30

Welcome / Conference Overview

1:30 – 2:30

“The Business ROI of Social Investments”

Steve Rochlin, Impact ROI

2:30 – 3:00

Networking Break

3:00 – 4:00

“The Youth Wave Is Here: Turnings Cause Campaigns Into Movements”

Meredith Ferguson, DoSomething Strategic

4:00 – 4:30

Walk/Transportation to Country Music Hall of Fame and Museum (0.4 miles)

4:30 – 5:30

“The Words & Music Experience”

Background on the flagship program and songwriting workshop.
Lisa Purcell, VP of Development, Education and Community Outreach, Country Music Hall of Fame and Museum

5:30 – 6:30

After Hours Tour of County Music Hall of Fame and Museum

7:00 – 9:00

Welcome Reception on Westin Rooftop

Thursday, June 27

7:30 – 8:30 am


8:30 – 9:30

CyberGrants Update

Mark Layden, CyberGrants

9:30 – 10:15

“U.S. Bank Foundation on Closing the Gap Between People and Possibility”

Sophie Rich, U.S. Bank Foundation

10:15 – 10:45

Networking Break

10:45 – 11:30

“Brands Taking Stands: The Rise and Results of Corporate Activism”

Dave Armon, 3BL Media

11:30 – 12:15

“Maximizing Impact with Peer-to-Peer Engagement”

Client Panel

12:15 – 1:15


1:15 – 2:00

“Business Leaders Building a Better World”

Seth Green, Loyola University - Baumhart Center for Social Enterprise and Responsibility

2:00 – 2:45

“The Social Purpose Gap: Moving from Aspiration to Reality”

Greg Hills, FSG

2:45 – 3:15

Networking Break

3:15 – 4:45

Industry Breakout Sessions

Featured industries based on attendance and will be announced in May

Purpose Performance Playbook

FSG Workshop

6:00 – 9:00

“The Stories Behind the Hits”

Marquis Event at Analog

Friday, June 28

8:00 – 9:00


9:00 – 9:30

“Onward and Upward: Ovation Awards and Conference Wrap Up”

9:30 – 10:15

“One Tool, Many Tasks: How Clients are Using Impact Reporting in a Variety of Ways to Drive Meaningful Analysis and Create More Impact”

Client Panel

10:15 – 10:30

Networking Break

10:30 – 11:30

“Considerations for Open vs Closed Campaigns”

Client Panel

11:30 – 12:00

“Stump the Chumps”

The Rematch


Boxed Lunch / Adjourn

12:00 – 2:00

Optional Workshops:

Basic and Advanced Reporting, Event Management, Creating Efficiencies with Dashboards, Setting Up Disaster Relief and more!

Wednesday Thursday Friday

Executive Office Hours!

Want some one on one time with Mark, Pete or Jeff? Please email

"Overall, this was my first CGUC and I was very impressed. It was a nice blend of software and training and then trends in the philanthropic sector. I appreciate that and makes it more attractive to attend. I appreciated being able to sit down with Pete Karns (separate meeting) and Mark Layden at lunch. It was wonderful to see CG interact and take suggestions from their clients."



On Wednesday evening, we will participate in exclusive song writing workshops and then have an after-hours tour of the Country Music Hall of Fame and Museum.


On Thursday evening, we will celebrate together at Analog, a live music venue in Nashville’s lively West End. We’ll enjoy local fare (think hot chicken, fried pickles, biscuit bar and more!) and be treated to an exclusive performance of “The Stories Behind the Hits” by two of Nashville’s top songwriters. Wendell Mobley and Lee Miller have written hits for Kenny Chesney, Rascal Flatts, Jason Aldean, Garth Brooks, Trace Adkins, and many others!

Hotel Information

The Westin Nashville
807 Clark Place
Nashville, TN 37203
+1 615-248-2800

The Westin is offering a special group rate of $279/night plus tax (available Tuesday – Thursday, June 25-27). This rate is also offered three days prior to conference, pending availability.

Book your group rate for CyberGrants

Frequently Asked Questions

What is the recommended conference attire?

Business casual is suggested, but feel free to wear what’s comfortable for you!

Will I need to rent a car?

The Westin is located 7 miles from the Nashville Airport (BNA).

You will not need a car once you arrive at the hotel, so it’s probably easiest to take a cab or Uber from the airport.

Where should I stay? When do I need to book my hotel?

The conference sessions will take place at the Westin Nashville. We have secured a reduced room rate which you can access at Westin CyberGrants Block. Our special group rate is $279/night plus tax (available Tuesday – Thursday, June 26-28).

This rate is also offered three days prior to conference, pending availability.

Please book by Tuesday, June 4 to guarantee your room and rate.

What does the conference registration fee include?

Conference registration includes all sessions, meals and transportation to the Wednesday outing and Thursday evening event. It does not include hotel accommodations.

When does registration close?

Registration closes at midnight on Friday, June 14. This will allow us some time to finalize logistics, transportation, meals, etc.

What’s the weather like in Nashville in June?

Typical daytime temperature is in the high 80s/low 90s, cooling off to the low 60s at night. Dress for the weather, and we’ll have plenty of cool drinks on hand!

Will my CyberGrants team be present?

While some members of the CyberGrants team will be back in Andover working hard to make incredible happen, many CyberGrants team members will be attending SILC.

Who should I inform if I have food allergies, dietary restrictions, or accessibility needs?

Please contact Liz Bardetti who can help make arrangements to meet your needs.

Contact Information

Event Contact
Liz Bardetti, CyberGrants Marketing Director
(978) 494-8045

Register today!